Is your visitors' behavior influenced by device or browser? Do you want to change the CTAs on mobile view? These and more use cases can be covered with device-based personalization.
Ideas for device-based audiences:
- Mobile visitors are generally less patient than desktop visitors, especially when it comes to filling out forms. To account for that, display a short signup form on mobile. On desktop, you can add additional questions for better lead qualification.
- Your app is not yet available for Windows? Swap out your regular CTA for a "join waitlist" button if a visitor uses a Windows device. This way you can gather information and assess interest in your product before even building it.
- You have a mobile app available for both, iOs and Android? Instead of sending mobile visitors to a landing page where they have to self-select their OS, automatically redirect them to the matching app store. You'd be surprised how much shortening your conversion funnel by one step can do for your completion rate.
Targeting options for device-based audiences:
- Browser: Show different variations based on the browser your visitors are using.
- Browser Language: Show a variation based on the browser language set by the visitor.
- View Size: Segment based on the width of the screens used by your visitors to access your page. Example: 1280
- is Mobile Device: Set this to either "true" or "false". For example, if you want to target mobile and tablet users, remember to use an "OR" condition.
- is Tablet Device: Set this to either "true" or "false".
- is Desktop Device: Set this to either "true" or "false".
- Operating System: Show different variations, depending on the visitors' OS. An example could be a variation for Apple users.